Ethical Issues Faced By Coke And Pepsi - 1247 Words

Contents Introduction: 1 Issues face by Coke and Pepsi: 1 Your Analysis: 2 The stake holders: 2 Top management: 2 Consumers: 2 Government: 2 My perspective: 2 Your recommendations. 3 Conclusion: 3 References: 4 Introduction: This case about Coke and Pepsi in India has been really interesting for me. I belong to Pakistan which is somewhat same kind of market as like India. This case focuses on ethical issue in host country and conflict management by multinational companies. Coca-Cola and PepsiCo have operations in all over the world and also expanding their market within the host countries. This case study have given details about ethical issues face both of the companies and how they reacted to the issue. This case study has also mentioned that these companies have some unethical practices which caused these problems in the host countries. Coca-Cola had to discontinue their production because pesticides were found in the bottles. People were aggressive in their protests too. Even some governments in India full banned Coke to be in market. Companies faced legal problems also. These all problems really damaged the brand-image of the company. Issues face by Coke and Pepsi: There are companies which are huge and very big companies. They are market leader; what they do, everyone follows them. But the problem is that they are big companies as they are working in many countries. So, in order to do business, they have to understand the norms, culture and beliefs of thatShow MoreRelatedCoca Cola Ethical Issues Essay1246 Words   |  5 Pagesbased on the number of ethical issues that Coca Cola has had within the past decades. The company has been accused of a number of unethical behaviors that had to do with the safety of their products, financial issues, also a contamination scare in 1999, and issues based on their competition. 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